Although small, the vehicle market in the premium segment seems so attractive among the world's automotive manufacturers. To bring the customer an exclusive image above, most manufacturers release a special brand premium cars they produce.
One of the famous manufacturer recently launched Brand Premium namely Hyundai. South Korean companies have introduced the Genesis as well as special vehicles brand upscale product.
Hyundai will launch at least six models under the brand Genesis until 2020. For naming type going to begin with the letter G followed by numbers such as 70, 80, or 90.
In making the car design quirk in Genesis, we begin by presenting in terms of confidence and originality. We make a product that is in desire through the charm of a style that is innovative and balanced, "said Chief Design Officer (CDO) of Hyundai Motor Group Peter Schreyer.
In addition, the concentration of effort Genesis seeks to avoid the overflow of the traditional technology such as competitors, up to the brand's focus on the driving experience some customers. This can be a serious breakthrough for Hyundai with top class work and so a competitor is taken into account by automotive manufacturers from Japan through the type of Sonata and Santa Fe.
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